Snugabell™ Mom & Baby Gear


Name: Wendy Armbruster Bell

Number of Children: 2

Company Name: Snugabell™ Mom & Baby Gear

Company Website: http://www.pumpease.com/

Company Founding Date: January 2007

Role/Title: Founder & Creative Director

Industry: Manufacturing – Consumer Goods

Province: British Columbia

Please describe the product or service your business offers:
A PumpEase™ is a textile product, with a unique fashion element, that enables nursing moms to pump hands-free and in style! A must-have for all sleep-deprived, bleary-eyed pumping moms, a PumpEase™ Breastmilk Storage Guidelines fridge magnet will keep the information that you need where you need it - on the fridge! The PumpEase™ Do Not Disturb door hanger speaks volumes on your behalf in a fun and sassy way, letting your co-workers and family members know that you are busy "Mommy-tasking"!

What inspired you to become a Mom Entrepreneur?
I had worked at a large telecommunications company for over 20 years. After I had my first child and returned to work at the end of my maternity leave, I soon became pregnant with my second baby. It was then that I knew I didn't want to come back to that job again. Pure karma then presented itself via an idea for a fun, fashionable and functional hands-free pumping bra - something that I truly felt was missing in the marketplace.

What will the $15,500 grand prize of cash and business advisory services allow your business to do?
The prize will allow me to diversify my product line. I have about a dozen ideas for new breastfeeding and pumping products and would like to bring at least a few of them to life in the next 6-12 months. The prize money would give me the cash flow necessary for this product development phase.
What's this?
Vote-O-Meter results represent nominee’s votes as compared to the votes of the current vote leader.





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Wanda, Victoria - 06/09/2009 2:20:54 PM
I came on here to vote for someone else (that I didn't really know) I decided to browse through & saw your snugabell. Brilliant ! Very funny & catchy ad ! Good Luck to you.



Irem, San Francisco - 24/08/2009 4:37:58 PM
Great idea, great execution leads to this great product that helps working mothers who want to keep breastfeeding.



Kay Farina, bridge lake bc - 15/07/2009 8:22:07 PM
Way to go Wendy!!!! hope you win.

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